An active partner in the “Save Our Rice” Campaign, a dynamic national initiative spanning over two decades, with key collaborators in Kerala, Karnataka, West Bengal, and Chhattisgarh.
Collaborates with a wide network of civil society organizations, consumer forums, and academic institutions to facilitate knowledge exchange and promote sustainable agricultural alternatives.
A recognized member of the Consumer Coordination Council (CCC) at the national level, contributing to consumer rights and food safety advocacy.
Affiliated with the Participatory Guarantee System Organic Council (PGSOC), supporting organic product certification for the domestic market.
Actively participates in joint lobbying and advocacy efforts with like-minded networks and government agencies to strengthen support for farmers’ livelihoods and ecological farming.
Undertakes field studies and participatory research in collaboration with reputed institutions such as NIFTEM-T, to scientifically validate the health and nutritional benefits of traditional rice varieties.
Serves as a core committee member of Tamil Nadu Iyarkai Velan Koottamaipu (TNIVK), contributing to strategic discussions on organic marketing and policy advocacy for organic agriculture in the state.
